HIKERKIND
Launched in 2021 by two former fashion stylists, Hikerkind is a premium women’s outdoor brand and bicoastal hiking community. In April 2023, I joined the team as a freelance Social Media Manager to develop and execute a social media strategy that not only helps grow the brand, but also fosters an authentic and thriving community. In my first 3 months, I oversaw a 120% increase in the organic Instagram engagement rate and generated over 4,500 new followers. I shoot, edit, and publish creative, shareable video and photo content for brand campaigns, in-person events, and editorial features on a weekly basis. I analyze market research and act on emerging social trends to inform growth opportunities with a keen, strategic approach.
Instagram Strategy, Publishing, and Community Management
Hike Club Event Content Capture and Recap Videos
Educational Content Series Design and Copywriting
Creator Feature Social Strategy and Development
TOO GOOD TO GO
Named one of TIME’s 100 Most Influential Companies of 2022, Too Good to Go is the world’s #1 app for fighting food waste with over 65 million users. As the first Social Media Specialist on the US marketing team, I developed and created multi-platform social content to drive valuable new users and nationwide brand awareness. I oversaw a 121% increase in Instagram impressions along with consistent audience growth across platforms. I spearheaded the TikTok launch strategy and first social ambassador program which accelerated app downloads and inspired a highly engaged community of Waste Warriors. I managed influencer identification, oversaw photoshoots, and designed creative assets to ensure authentic brand identity. I collaborated with teams across 17 countries to share content frameworks, insights, and best practices, which informed organic and paid social strategies globally. In 2021, our team won a Fast Company World Changing Ideas Award in the apps category.
Instagram Feed/Stories
Strategy and Daily Publishing
Instagram Reels Ideation,
Production and Editing
TikTok Video Ideation,
Production and Editing
TikTok Business Profile
Management and Strategy
AIR MAIL
Air Mail is digital weekly magazine created by long-time Vanity Fair editor Graydon Carter. As the publication’s first Social Media Manager, I built the multi-channel social strategy and dynamic content calendar from the ground up, driving brand awareness among target demographics. I lead daily community engagement efforts with a strong editorial instinct and drove a 111% increase in Instagram followers between January 2020 and January 2021. I wrote engaging copy for organic and paid creative campaigns, tailored expertly by platform, audience and format. I collaborated with cross-functional teams to execute influencer marketing and branded social activations with clients including Warby Parker, Michael Kors, and Frieze Art Fair.
Instagram Launch,
Strategy and Design
Social Post Editing
and Copywriting
Instagram Story Series
Production and Design
Digital Magazine Editing
and Copywriting
MADE TO MEASURE
Created by Endeavor and WME-IMG, Made to Measure was the first fashion OTT network to launch exclusively on Apple TV and explored the culture of style through fresh, relevant storytelling. As the Senior Content Manager, I established and executed M2M’s editorial content strategy and original brand voice across TV, iOS, web, and social, reaching an audience of over 5 million unique users a month. I optimized content based on analytic insights for continuous audience growth. I managed strategic content collaborations with clients including New York Fashion Week, Grace Coddington, Valentino, and NYC’s Metrograph Theater. In 2018, our team won a Webby Award for best Fashion & Beauty app.
Image Research and
Content Curation
Original Series
Launches
Live Events
Coverage
iOS App Editorial Strategy,
Copy and Creative
Apple TV 4 App Editorial Strategy, Copy and Creative